When someone asks AI for a lawyer, your firm should be the answer.
Local Rev Growth is a law firm SEO agency for personal injury, criminal defense, immigration and family law firms. Our free Rank Reality audit shows where ChatGPT, Gemini and Perplexity send your potential clients today. Then we use SEO, AEO and GEO to get your firm named.
Already have your Rank Reality report? We’ll walk through it. No report yet? We run your scan free before the call.
Here are a few highly rated firms to consider:
From a real Rank Reality scan of a Milwaukee personal injury firm. Names hidden.
Got an email from Daniel about your Rank Reality report? You’re in the right place. Your report is already done. It’s at the link in that email, and it’s yours to keep. The next step is a 15-minute call where we walk through it and show how SEO, AEO and GEO would close the gaps it found.
Book my walkthroughYour next client may never see a list of ten blue links.
People now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews who to call after a wreck, an arrest or a divorce filing. The AI gives a short answer with a few firm names. If yours isn’t one of them, that client goes somewhere else before they ever see your website.
Questions that name a firm
In our scans, it was the direct “who should I hire” questions that got firm names in the answer. That’s where the fight for new cases happens.
Questions that quote a website
Most of the other questions got an informational answer that named no firm, but the AI still quoted someone’s pages. That’s open ground most local firms haven’t published into yet.
A real gap we found
A Milwaukee personal injury firm was named once. Its top competitor was named 13 times, for the same questions.
From Rank Reality scans of personal injury markets in Tampa, Milwaukee and Madison, 40 client questions each, on ChatGPT, Gemini and Perplexity. Questions that name a specific firm are left out of the counts.
Our audit finds it. We fix it.
Your Rank Reality report shows where your firm shows up in AI answers and where it doesn’t. Then we do the SEO, AEO and GEO work to get you named. One team, start to finish.
Find where you stand.
We ask ChatGPT, Gemini and Perplexity the questions your clients ask, then show who gets named, who doesn’t, and which websites the engines quote.
Get you named.
We fix what the audit finds with SEO, AEO and GEO, working together on your website, your profiles and what other sites say about you.
1. Your report
Shows where AI names you today. If you got our email, this is done.
2. Review
We walk your report and show what SEO, AEO and GEO would change.
3. Plan
If it’s a fit, we map the work for your market and go over the investment.
4. Work and re-scan
We do the work, then re-run the same questions so you see the count move.
SEO, AEO and GEO, working as one.
There is no trick and no paid placement inside ChatGPT. The engines repeat what they can read and trust about your firm. These three disciplines improve what they read, and the same work feeds all three.
Search engine optimization
Gets your pages ranked in Google and the map pack. It’s also the foundation, because AI engines lean on pages that already rank and sites they trust.
- Practice area and city pages
- Technical and on-site SEO
- Google Business Profile
- Local and legal links
Where it gets you seen: Google results and the map pack
Answer engine optimization
Shapes your pages so Google’s AI Overviews and AI assistants can lift a clear answer straight from them: direct answers, FAQ sections and schema markup.
- Answer-first content for real client questions
- FAQ hubs and schema markup
- Attorney bios and E-E-A-T signals
- Pages built to be quoted
Where it gets you seen: Google AI Overviews and quoted sources
Generative engine optimization
Builds the outside signals that make ChatGPT, Gemini and Perplexity name your firm: consistent listings, reviews that mention your case types, and coverage on sites the engines trust.
- Legal directory citations (Avvo, Justia, FindLaw)
- Reviews that name your case types
- Digital PR and media mentions
- Consistent name, address and phone everywhere
Where it gets you seen: Firm names in ChatGPT, Gemini and Perplexity answers
Built for firms whose clients search in a hurry.
Every practice area gets asked different questions. We build the pages and signals for the cases you actually want.
Three ways to work together.
Every plan includes SEO, AEO and GEO work and a monthly re-scan. We go over the investment on your strategy call, once we know your market.
AI Visibility Foundation
Fix what AI reads about your firm today.
- Monthly AI visibility re-scan
- Top 5 pages rewritten for AI answers
- Schema and Google Business Profile
- Legal directory citations
- Monthly review call
AI Visibility Growth
Close the gap with the competitor AI names instead of you.
- Everything in Starter
- Up to 15 pages rebuilt for AI
- AI website updates and FAQ hubs
- Links, reviews and citations
- Weekly AI mention monitoring
AI Market Domination
Build authority across every city and practice you serve.
- Everything in Growth
- Digital PR and media features
- All your pages optimized for AI
- Social media posting
- Monthly strategy call
No plan can promise what an AI engine will say. We promise the work gets done every month and that you see the numbers.
AI-powered, human-guided.
AI helps us find opportunities and move faster. People set the strategy, review every page, and write with attorney advertising rules in mind.
- Law firms are our focusWe’ve built websites and run SEO for law firms in Washington, Colorado, Illinois, Missouri and Florida, and our co-founder brings years of hands-on law firm SEO experience.
- Cases, not clicksWe focus on the searches that lead to calls and consults, not traffic for its own sake.
- You see every numberA monthly re-scan and a one-page summary of what moved and what’s next.
- You talk to the strategistYou work directly with the person doing the strategy, not an account manager reading a script.
Most firms don’t lose cases because their work is worse. They lose them because AI doesn’t know to name them.
Daniel Denbow, Co-founder, Local Rev GrowthWhat firms ask us first.
What is the Rank Reality report?
It’s our free AI visibility audit. We ask ChatGPT, Gemini and Perplexity the questions a real client types before hiring a lawyer in your city. We record which firms get named and which websites get quoted, then put it on a report page for your firm. If you got an email from us, yours is already done. If not, book a 15-minute review and we run it before the call. It’s free, and you keep it either way.
What are AEO and GEO?
AEO (answer engine optimization) shapes your pages so Google’s AI Overviews and AI assistants can quote them. GEO (generative engine optimization) builds the outside signals, like listings, reviews and media mentions, that make ChatGPT, Gemini and Perplexity name your firm. SEO is the foundation under both.
Can you guarantee my firm shows up in ChatGPT?
No one can, and be careful of anyone who says they can. What we can do is improve what the engines read about your firm, then show you every month how often you’re named compared to your competitors.
Is this automated SEO?
No. AI helps with research and drafting, which makes us faster. People decide the strategy and review every page before it goes live.
Does this replace regular Google SEO?
No, it builds on it. Google rankings, your Business Profile and reviews still matter, and they’re part of what AI engines read. Every plan covers both.
How long does it take to see movement?
It depends on your market and how much needs fixing. We re-scan every month, so you can see whether your count is moving instead of waiting on a promise.
See what AI says about your firm.
Have a report already? We walk through it. No report yet? We run your scan before the call. Free either way.