Home / SEO, AEO and GEO
AI visibility for law firmsSEO gets you ranked. AEO gets you quoted. GEO gets you named.
Your next client might find you on Google, in an AI Overview, or in a ChatGPT answer. We work on all three at once, because the same signals decide all three.
Four places your next client might decide.
Each one is decided a little differently. That’s why one tactic on its own leaves gaps.
| Where clients look | What decides who shows up | What we use |
|---|---|---|
| Google results and map pack | Rankings, relevance, your Business Profile, reviews and links | SEO |
| Google AI Overviews | Pages Google already trusts that give a clear answer to the question | SEO + AEO |
| ChatGPT, Gemini and Perplexity answers | What trusted sites say about you: directories, reviews, news, and your own quotable pages | GEO + AEO |
| Who gets the call | Whether the firm the client sees first looks like the obvious choice | All three |
What each one does for your firm.
Search engine optimization
Gets your pages ranked in Google and the map pack. It’s also the foundation, because AI engines lean on pages that already rank and sites they trust.
- Practice area and city pages
- Technical and on-site SEO
- Google Business Profile
- Local and legal links
Where it gets you seen: Google results and the map pack
Answer engine optimization
Shapes your pages so Google’s AI Overviews and AI assistants can lift a clear answer straight from them: direct answers, FAQ sections and schema markup.
- Answer-first content for real client questions
- FAQ hubs and schema markup
- Attorney bios and E-E-A-T signals
- Pages built to be quoted
Where it gets you seen: Google AI Overviews and quoted sources
Generative engine optimization
Builds the outside signals that make ChatGPT, Gemini and Perplexity name your firm: consistent listings, reviews that mention your case types, and coverage on sites the engines trust.
- Legal directory citations (Avvo, Justia, FindLaw)
- Reviews that name your case types
- Digital PR and media mentions
- Consistent name, address and phone everywhere
Where it gets you seen: Firm names in ChatGPT, Gemini and Perplexity answers
The same work feeds all three.
A practice page that answers a client’s question clearly can rank on Google, get quoted in an AI Overview and give ChatGPT a reason to name you. Reviews that mention your case types help your map ranking and your AI mentions. We plan the work so each piece pulls double or triple duty.
- One plan, not three vendorsYour SEO, AEO and GEO work is planned together, so nothing contradicts anything else.
- Built around your reportWe start with what your Rank Reality report found: the questions you’re missing and the sites the engines quote instead.
- Measured every monthThe same questions, re-run monthly, so you can see whether your count is moving.
Your report shows the gap. SEO, AEO and GEO are how we close it.
Daniel Denbow, Co-founder, Local Rev GrowthOur audit finds it. We fix it.
Your Rank Reality report shows where your firm shows up in AI answers and where it doesn’t. Then we do the SEO, AEO and GEO work to get you named. One team, start to finish.
Find where you stand.
We ask ChatGPT, Gemini and Perplexity the questions your clients ask, then show who gets named, who doesn’t, and which websites the engines quote.
Get you named.
We fix what the audit finds with SEO, AEO and GEO, working together on your website, your profiles and what other sites say about you.
1. Your report
Shows where AI names you today. If you got our email, this is done.
2. Review
We walk your report and show what SEO, AEO and GEO would change.
3. Plan
If it’s a fit, we map the work for your market and go over the investment.
4. Work and re-scan
We do the work, then re-run the same questions so you see the count move.
SEO, AEO and GEO, explained plainly.
What is AEO?
AEO stands for answer engine optimization. It shapes your pages so Google’s AI Overviews and AI assistants can pull a clear, quotable answer from them: direct answers to real client questions, FAQ sections, and schema markup that labels who you are and what you do.
What is GEO?
GEO stands for generative engine optimization. It’s the work that gets your firm named inside ChatGPT, Gemini and Perplexity answers. Those engines lean on what other trusted sites say about you, so GEO focuses on directory listings, reviews, consistent business details and media mentions.
Do I still need regular SEO?
Yes. SEO is the foundation. AI engines lean on pages that already rank and sites they already trust, so strong SEO makes AEO and GEO work better. Every plan covers all three.
How do you measure AI mentions?
With your Rank Reality report. We re-run the same client questions every month and count how often each engine names your firm compared to your competitors. You see the same numbers we see.
Can you guarantee my firm gets named?
No, and nobody honestly can. No one controls what an AI engine says. We control the work and the reporting: you’ll see what we did each month and whether your count moved.
How long before AI starts naming us?
It depends on your market and how much needs fixing. Some changes, like answer content and schema, can be picked up fairly quickly. Others, like reviews and media mentions, build over months. The monthly re-scan shows you where you are.
Find out where you stand, then how to fix it.
Have a report already? We walk through it. No report yet? We run your scan before the call. Free either way.